Scott Cleland is an influential precursor and proven thought leader on Internet competition and policy. Cleland is an expert's expert on how the Internet and Internet policy affect business models, investment, competition, markets, the economy, and consumers. He is an original thinker who specializes in bringing clarity of thought and applying framework analysis to complex Internet-related problems and issues before others do so.
Cleland is President of Precursor® LLC, an internet competition and policy consultancy serving Fortune 500 clients. He authors the widely-read PrecursorBlog and chairs NetCompetition® a pro-competition e-forum supported by broadband interests. He served as Deputy United States Coordinator for Communications and Information Policy in the George H. W. Bush Administration.
Eight different Congressional subcommittees have sought Cleland's expert testimony and Institutional Investor twice ranked him the #1 independent analyst in his field. Cleland has been profiled in Fortune, National Journal, Barrons, WSJ's Smart Money, Investors Business Daily, and Broadcasting and Cable. Sixteen publications have featured his op-eds.
Cleland was the first analyst to: predict passage of the 1996 Telecommunications Act; spotlight that the 2002 Dotcom Bubble would burst because widely-accepted Internet growth projections were actually off by a factor of ten; predict at WorldCom's peak valuation that it was a "dead model walking" and would ultimately go bankrupt, which it did; and predict in 2007 congressional testimony that Google would become a monopoly and lasting antitrust problem, which it has. Currently, Cleland is the thought leader in discovering, explaining, and proving how U.S. Internet policy and law in Section 230 is the root cause of broad Internet market failure to protect consumer welfare.
Cleland has twenty-five years' experience advising top institutional investors and Fortune 500 companies on how the Internet and Internet policy affects competition, markets, the economy, and consumers. Eight congressional subcommittees have sought his expert testimony a total of 16 times. A U.S. Department of State Advisory Committee appointed him to several terms. In government, he served as Deputy United States Coordinator for Communications and information policy for the U.S. Department of State. Institutional Investor twice ranked him the #1 independent analyst in communications. As an investment analyst, he was the Nation's most quoted communications analyst. As an advocate, 16 publications have featured his op-eds.
Cleland is also the world-leading research authority on Google's unaccountability. He is author of the book: Search & Destroy: Why You Can't Trust Google Inc., which has been translated into Portuguese and Korean. Since 2011, he has published GoogleMonitor.com and Googleopoly.net. He has testified three times before U.S. Congressional Subcommittees on Google; and Government's on four continents have sought his Google expertise. The New York Times described Cleland in a front page story on Google as "a consultant for Google competitors and a consumer watchdog whose blog maintains a close watch on Google's privacy issues."
As President of Precursor® LLC since 2006, Cleland has served Fortune 500 clients as an industry expert's expert consultant on various internet competition and Internet policy issues. Since 2006, he also has served as Chairman of NetCompetition® a pro-competition e-forum supported by broadband interests.
Previously, Cleland served institutional investors as Chairman and Chief Executive Officer of the Precursor Group Inc. He founded and co-built the Precursor Group Broker Dealer from scratch to the #1 Institutional Investor-recognized independent research firm in communications in four years. The firm served most of the top investment institutions in the U.S., including 39 of the top 50. At that time and in that role, Cleland was well-known as one of the most-widely quoted and interviewed analysts in the United States. Overall Cleland has thirteen years' experience in the institutional investment business including working for Legg Mason and the Schwab Washington Research Group.
Scott Cleland served as a member of the United States Department of State Advisory Committee on International Communications and Information Policy for several terms. In 2002, Cleland conceived and was the Founding Chairman of the Investorside Research Association, the first and only association of independent research firms serving investors. Also, in 2002, Institutional Investor Magazine called Cleland "the de facto spokesperson for the independent research community." He was the lead source and primary analyst for Hedrick Smith's Emmy Award winning PBS Frontline Special, "The Wall Street Fix." Immediately following the surprise announcement of Enron's bankruptcy, Cleland was the first analyst asked to testify before Congress to explain how its then near record corporate fraud could happen.
Scott Cleland's career as a public servant concluded in 1992 as the Deputy United States Coordinator for Communication and Information Policy at the U.S. Department of State, serving President H. W. Bush. Previously, Cleland served as a Senior Policy Advisor for Legislative Affairs to the then Secretary of State James A. Baker III. He received the Superior Honor Award for his role as the lead congressional briefer to Secretary Baker on all foreign policy matters during the first Gulf War and the dissolution of the former Soviet Union. Prior to that, he served as Director of Legislative Affairs for the U.S. Department of Treasury and as a Budget Examiner for OMB in the U.S. Executive Office of the President.
Scott Cleland earned a Master of Public Affairs from the LBJ School of Public Affairs at the University of Texas at Austin in 1984 and a BA in Political Science from Kalamazoo College in 1982. In 2000, Cleland earned Kalamazoo College's Distinguished Achievement Award.
This is the other side of the Google story—the unauthorized book that Google does not want you to read. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be.
Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.
Google has acquired far more information, both public and private, and has invented more ways to use it, than anyone in history. Information is power, and in Google's case, it's the power to influence and control virtually everything the Internet touches.