President, Precursor® LLC
Cleland is a precursor: a research analyst with a track record of industry firsts and a history of spotlighting harmful industry
behavior and misrepresentation. Cleland is President of Precursor® LLC, a Fortune 500 research consultancy
focused on the future of Internet competition, privacy, security, property rights, innovation and algorithmic markets. Scott
Cleland is author of the book: Search & Destroy: Why You Can't Trust Google Inc. www.SearchAndDestroyBook.com Cleland authors the widely-read www.PrecursorBlog.com; publishes www.GoogleMonitor.com; and serves as Chairman of www.NetCompetition.org, a pro-competition e-forum supported by broadband interests. Eight Congressional
subcommittees have sought Cleland’s expert testimony and Institutional Investor twice ranked him the #1 independent
telecom analyst. Scott Cleland has been profiled in Fortune, National Journal, Barrons, WSJ’s Smart Money, and Investors
Precursor Track Record:
A. Industry firsts -- anticipating major developments before others:
First analyst to foresee and predict
that Congress would pass legislation replacing telecom monopoly law and regulation with competition policy, and that that
change would trigger substantial consolidation of the Baby Bells and also the radio industry.
First investment analyst to warn
investors that Internet data traffic was in fact growing sixteen times slower than the market assumed, protecting investors
by debunking the bogus dotcom hyper-growth story months before the dotcom market bubble burst.
First analyst to figure out that
WorldCom’s business model didn’t add up and also first to predict WorldCom’s bankruptcy, the market event
that propelled passage of the Sarbanes-Oxley financial and research regulations.
First analyst to foresee and document Google’s monopolistic
strategies and anti-competitive playbook for Congress and antitrust authorities, and also first to foresee Google as the primary
antitrust concern of the 21st century. (See www.Googleopoly.net.).
First analyst to identify (and document in congressional
testimony) why Google is the single biggest threat to Americans’ privacy, and to organize the myriad of ways Google
collects private information to gain Total Information Awareness Power. This precursor insight was affirmed by the FTC's
landmark privacy enforcement action against Google's deceptive privacy practices.
First analyst to predict privacy
concerns will burst the latest Internet Bubble 2.0 because valuations incorrectly assume unfettered use of private information
collected online when users overwhelmingly want/need privacy protection and Congress/regulators agree.
B. Watchdog History -- of spotlighting harmful industry behavior & misrepresentation:
Spotlighted the undisclosed conflicts of interest of Wall Street’s investment
banking research, by conceiving and co-founding the Investorside Research Association, the first U.S. association of independent
investment research providers and the first U.S. financial association to require members to adopt a code of ethics.
Explained to Congress first how
conflicts-of-interest blinded the system to the warning signs of Enron’s record bankruptcy, which was precipitated by
broadband trading fraud.
Organized the broadband industry via www.Netcompetition.org to expose and debunk the misrepresentation of broadband competition and the alleged
problem of net neutrality.
Analyzed why several proposed mergers were anti-competitive: Echostar-DirecTV, Google-DoubleClick,
Google-Admob, and Google-ITA.
Created www.Googleopoly.net to document, explain and anticipate Google’s monopoly and anti-competitive
behavior and created www.GoogleMonitor.com, a website dedicated to making Google more transparent and accountable. Wrote
first comprehensive book ever to test the trustworthiness of Google's public representations on: privacy, property,
security, conflicts, accountability, ethics, and being unbiased. Search & Destroy: Why You Can't Trust Google
Spotlighted and explained first the systemic destabilizing effect of indexing financial
instruments on the overall financial system and capital formation.
Private Sector Experience:
Precursor® LLC is a research consultancy for Fortune 500 companies, focused on the
future of Internet competition, privacy, security, property rights, innovation and algorithmic markets. www.Precursor.com Precursor® LLC specializes in anticipating, bringing clarity-of-thought, and applying framework analysis
to complex emerging Internet problems before others sort them out. Scott Cleland is also a leading expert on Google, having
closely followed Google as an analyst for most of its existence and having testified before Congress on Google on three occasions.
As publisher of www.GoogleMonitor.com, www.Googleopoly.net, and www.SearchAndDestroyBook.com, Precursor® LLC has a market-leading research specialty in monitoring Google’s increasingly disproportionate
impact on Internet competition, antitrust, security, privacy, property rights, innovation, and public policy. Cleland authors
www.PrecursorBlog.com, which Wired Magazine described as “widely-read.” Scott
Cleland also serves as Chairman of NetCompetition.org®, a wholly-owned subsidiary of Precursor LLC and a pro-competition
e-forum which provides analysis and insights for broadband telecom, cable and wireless companies.
Previously, Scott Cleland served institutional investors as Chairman and
Chief Executive Officer of the Precursor Group® Inc. Cleland founded and co-built the Precursor Group®
Broker Dealer from scratch to the #1 Institutional Investor-recognized independent research firm in communications
in four years. The firm served most of the top investment institutions in the U.S., including 39 of the top 50. At that time
and in that role, Cleland was well-known as one of the most-widely quoted and interviewed analysts in the United States. Overall
Cleland has thirteen years experience in the institutional investment business including working for Legg Mason and the Schwab
Washington Research Group.
Scott Cleland serves as a member of the United States Department of State Advisory Committee on International Communications
and Information Policy. In 2002, Cleland conceived and was the Founding Chairman of the Investorside Research Association,
the first and only association of independent research firms. Also in 2002, Institutional Investor Magazine called
Cleland “the de facto spokesperson for the independent research community.” During this time, he testified before
Congress on both the conflicts-of-interest and accounting tricks that contributed to widespread telecom bankruptcies and Internet
fraud during the dotcom market bubble. In addition, Cleland was the lead source and primary analyst for Hedrick Smith’s
Emmy Award winning PBS Frontline Special, “The Wall Street Fix.” Cleland has testified before Congress
sixteen times before eight different subcommittees on variety of forward-looking issues.
Scott Cleland’s career as a public servant concluded in 1992 as the
Deputy United States Coordinator for Communication and Information Policy at the U.S. Department of State, serving President
H.W. Bush. Previously, Cleland served as a Senior Policy Advisor to the then Secretary of State James A. Baker III; he received
the Superior Honor Award for his role as the lead congressional briefer to Secretary Baker on all foreign policy matters during
the first Gulf War and the dissolution of the former Soviet Union. Prior to that, he served as Director of Legislative Affairs
for the U.S. Department of Treasury and as a Budget Examiner for OMB in the U.S. Executive Office of the President.
Scott Cleland has a Masters of Public Affairs from LBJ School of Public
Affairs at the University of Texas at Austin and a BA in Political Science from Kalamazoo College. In 2000, Cleland earned
Kalamazoo College’s Distinguished Achievement Award.
LLC Web Properties:
Scott Cleland Op-Eds
communications law stifles innovation, hurts consumers," The Daily Caller, May 5, 2012, http://thedc.com/Iuo9Hw
"EU Filling FTC Void in Google Privacy Enforcement," The Daily Caller, March 7, 2012;
"Do No Evil? Google's Deceptive Practices
Harm Consumers," Forbes CIO Network, July 15, 2011, http://onforb.es/pdJLM2 "Wake Up to Google’s Threat to Journalism” The Seattle
Times, February 6, 2009; http://bit.ly/1MnPle “Googleopoly Darkens the Future of Innovation” The Atlanta Journal Constitution,
November 27, 2008; http://bit.ly/Myv9VB
“Follow the Money to Wall Street’s Big Secret” The Financial Times, November, 8, 2002
VIII. Selected Scott Cleland Media Profiles/Interviews
- "Google Concedes That Drive-by Priying Violated Privacy," The New York Times," 3-13-13;
- "The FCC's Proposal for a Nationwide
Wireless Network," The Diane Rehm Show, National Public Radio, 2-5-13;
Future of Landline Phones," The Diane Rehm Show, National Public Radio, 12-6-12, http://tinyurl.com/cbofbum
- "Opinion: Google is waging war on IP law," Managing IP Magazine,
- "O'Brien: Microsoft and Google battle for influence in the policy shadows,"
San Jose Mercury News, 7-27-12, http://bit.ly/MPqGMB
- "Breaking Down Google Privacy Issue,"
Justice with Judge Jeanine, Fox News, March 10, 2012 http://fxn.ws/AuQWtE
- "EU May Rule Google Monopoly, Sanction Firm," Bloomberg West,
Bloomberg TV, March 1, 2012, http://bit.ly/LOlOa7
- "The Communicators: Scott Cleland on Google's Senate Antitrust Hearing," C-SPAN,
September 23, 2011, http://cs.pn/NJGwdB
- "Can You Trust Google?," Fox and Friends, FoxNews, May 9, 2011 http://bit.ly/kRT43H
- "Scott Cleland's new book details why Google can't be trusted," Byron Acohido,
USAToday.com, May 4, 2011, http://usat.ly/mNpLNL
- "Author is Asking the Question: Is Google Evil?" Eric Shawn, Fox News, May 4, 2011, http://fxn.ws/lEZnhF
- "When Analysts Look Over Their Shoulders," Brian Deagon, Investors
Business Daily, December 24, 2010; http://bit.ly/Mzkh6P
- "Google Takes Issue With Vocal Critics Gary Reback, Scott Cleland," Byron Acohido, USAToday Technology
Live Blog, December 3, 2010 http://usat.ly/KBVtd1
- "Get Ready for Google TV," CNBC
Street Signs, August 18, 2010; http://binged.it/KBVzkF
- "Google: Ad Assasin?" CNBC Street
Signs, July 15, 2010; http://bit.ly/LNtXKm
- "The Communicators with Scott Cleland and Markham Erickson on Net Neutrality," CSPAN,
December 4, 2009; http://cs.pn/i8ujCo
- "Q&A with Scott Cleland -- Google Big Beneficiary of Its 'Open' Lobbying,"
Investors Business Daily; September 12, 2008; http://bit.ly/NJJBdF
- "Side Effects" Eric Savitz, Smart Money Magazine, August 2006; http://bit.ly/LA6Yrv
- "The Wall Street Fix," Produced by Hedrick Smith, PBS Frontline Special,
May 8, 2003; http://to.pbs.org/MVHuPc
- "The Profits of Being Less Clueless," W. John Moore, National Journal, September
16, 2000; http://bit.ly/NyIz0p
- "Calling WorldCom's Woes," Stephanie Mehta, Fortune Magazine, July 22, 2002; http://cnnmon.ie/LNuE6t
Scott Cleland Congressional Testimony
House Judiciary Competition Subcommittee, September 16, 2010, Hearing on “Competition in the Evolving Digital Marketplace,” “The
Evolving Competition Digital Dichotomy & Why Googleopoly is the Main Antitrust Event”; Scott Cleland, President
Precursor LLC; http://bit.ly/P75pfs
Joint House Energy & Commerce Subcommittee, June 18, 2009, Joint Hearing on Behavioral Advertising, “Why A Consumer-Driven,
Technology/Competition-Neutral, Privacy Framework Is Superior to a Default ‘Finders Keepers Losers Weepers’ Privacy
Framework,” Scott Cleland, President Precursor
House Energy & Commerce Subcommittee on Internet Hearing, July 17, 2008, “The Blind Eye to Privacy Law Arbitrage by Google -- Broadly Threatens Respect for Privacy,” Scott Cleland, Precursor LLC, http://bit.ly/LWec3x
Judiciary Subcommittee On Antitrust, September 27, 2007,
“Google-DoubleClick Merger and the Online Advertising Industry,”
“The Google-DoubleClick Anti-competitive Case; Scott Cleland, President Precursor LLC; http://bit.ly/OsmMJm
Subcommittee on Antitrust, Competition Policy and Consumer Rights, October 19, 2005, “Video and Telecom Competition is Increasingly
Vibrant and Here to Stay, Recommendations on Telecom Reform Legislation,” Scott Cleland, CEO of Precursor Group; Inc.; http://judiciary.senate.gov/hearings/testimony.cfm?id=1642&wit_id=4710
Judiciary Subcommittee on Antitrust, April 19, 2005, "Telecom
Mergers in a Techcom World: How Antitrust Must Adapt to the Techcom Future," Scott Cleland, CEO of Precursor Group Inc.;
Judiciary Antitrust Subcommittee, February 11, 2004, Oversight
Hearing, “Cable Competition – Increasing Price; Increasing
Value?,” Scott Cleland, CEO Precursor Group
Senate Judiciary Antitrust Subcommittee, June 18, 2003, Oversight Hearing, “NewsCorp/Hughes Proposed
Merger,” Scott Cleland, CEO Precursor Group Inc., http://judiciary.senate.gov/hearings/testimony.cfm?id=813&wit_id=2313
Financial Services Committee Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises, June 18, 2003, “Mutual Funds Integrity
and Fee Transparency Act of 2003,” Scott Cleland, CEO Precursor
Financial Services Oversight Subcommittee, March 21, 2002,
“Global Crossing’s Bankruptcy: A Window Into a Broken System of Protecting Investors,” Scott Cleland, CEO Precursor Group Inc.; http://www.investorside.org/pdf/testimony_ClelandCombinedTestimony_3-21-02.pdf
Commerce Committee, Panel on Consumer Affairs, December 18, 2001, Hearing on Enron Bankruptcy, “Conflicts of Interest Are Eroding the Market’s Integrity and Internal Controls,” Scott Cleland, CEO Precursor Group Inc. http://www.investorside.org/pdf/testimony_SenateEnronTestimony_12-18-01.pdf
Financial Services Subcommittee on Capital Markets, June 14, 2001, “Who’s Looking Out for Investors?” Scott Cleland,
CEO Precursor Group Inc.; http://www.investorside.org/pdf/testimony_ClelandTestimony_6-14-01.pdf
Judiciary Committee, June 5, 2001, Oversight Hearing, “House Internet Freedom and Broadband Deployment Act of 2001,” Scott Cleland, Precursor Group Inc.; http://judiciary.house.gov/legacy/72979.pdf
Judiciary Committee, July 18, 2000, Legislative Hearing on
H.R. 1686, the "Internet Freedom Act" and H.R. 1685, the "Internet Growth and Development Act of 1999",
Scott Cleland, CEO Precursor Group Inc.; http://judiciary.house.gov/legacy/na071700.htm
Judiciary Committee, June 30, 1999, House Internet Freedom
Act and Internet Growth, Development Act of 1999, Scott Cleland, http://commdocs.house.gov/committees/judiciary/hju63550.000/hju63550_0.HTM#93
Senate Judiciary Subcommittee
on Antitrust, Business Rights and Competition May 19, 1998, Telephone Industry
Consolidation, Scott Cleland, Managing Director, Legg Mason Precursor Group; http://thomas.loc.gov/cgi-bin/query/B?r105:@FIELD(FLD003+d)+@FIELD(DDATE+19980519)